- Click on SPORT MARKETING RESOURCES for a Call for Book Reviewers -

Welcome!

The Academy of Marketing’s Sport Marketing SIG was formed in January 2005, its purpose being:

‘To stimulate interest in, and promote activities relating to, sports marketing amongst national and international academic and practitioner communities’.

This Blog is intended to serve as both a resource and a record of the Sport Marketing SIG’s activities.

To explore the contents of the Blog, please surf through the categories appearing in the side bar to the right of this statement.

Whether you are an academic or a practitioner, we hope you will find this Blog to be of interest and of relevance to your activities.

If you have any comments about this site, or if you would like to make suggestions about developing and improving it and/or the Sport Marketing SIG, please feel free to contact Dr Simon Chadwick, Chair of the Sport Marketing SIG.

To contact Dr Alan Tapp, Deputy Chair of the Sport Marketing SIG, click here.

To contact Dr John Beech, Webmaster for the Sport Marketing SIG Blog, click here.

To contact the Academy of Marketing, click here.

Thank you for visiting our site; please return regularly for frequent updates about sport marketing.

Becoming a Sport Marketing SIG member

The Academy of Marketing’s regulations concerning SIG membership are:
  • Membership in the Sport Marketing Special Interest Group shall include all AM members who indicate a desire to join at the time of initiating or renewing their annual AM membership. In addition, membership should be expanded internationally, in accordance with the goals of the SIG, to encourage wider participation. Non-AM member scholars/practitioners can become affiliated members (i.e., non-voting members) of the SIG. Those invited should contact the SIG Chair with the name of the AM inviting member. Affiliated membership status for each non-AM international scholar/practitioner will be granted for a period of one year (renewable), beginning in July of each year. However, affiliated membership with an AM SIG does not include membership into the Academy of Marketing, or the benefits thereof.

If you would like to become a member of the Sport Marketing SIG, click here.

If you would like to become a member of the Academy of Marketing, click here.

If you would like further information about other Academy of Marketing SIGs, click here.

SPORT MARKETING SIG MEETINGS AND EVENTS

The Sport Marketing SIG will hold an annual event to which academics, practitioners and other interested parties are all invited.

Members of the Sport Marketing SIG and those with an interest in sport marketing are invited to form sub-groups at which specific aspects of marketing or sport can be discussed. If you intend to hold such an event, please click here to inform us.

Forthcoming Sport Marketing SIG meetings and events:
  • The inaugural meeting of the Sport Marketing SIG will take place during the Academy of Marketing’s annual conference in Dublin. All are welcome to attend. Further details of the conference can be found here.

If you would like a posting to be made about one of your meetings or events, click here.

If you would like to hold a meeting or an event in conjunction with the Sport Marketing SIG, click here.

SPORT MARKETING RESOURCES

Information about the following sport marketing resources is available by clicking below:
  • Sport marketing books
The following sport marketing books are currently available:
  • Publishers of sport marketing books
The following publishers include relevant books in their catalogue:If you would like to review or make a comment about a sport marketing book, including the two above, click here.
  • Sport marketing web sites
The following is a list of academic and practitioner sport marketing web sites:
If you would like to recommend a sport marketing web site, click here.
If you would like to review or make a comment about a sport marketing web site click here.
  • Sport marketing research studies and papers
The following is a list of free full text resources that are relevant to the activities of the Sport Marketing SIG:
If you would like to recommend a sport marketing study or paper click here.

If you would like to review or make a comment about a sport marketing study or paper click here.
  • Sport marketing teaching and learning materials
The following is a list of free resources that are relevant to the activities of the Sport Marketing SIG:
If you would like to recommend some sport marketing teaching and learning materials click here.
If you would like to review or make a comment about some sport marketing teaching and learning materials click here.
  • Other resources
Sport marketing SIG members may also find the following Sport Marketing web sites of use:

If you would like to recommend other sport marketing resources, click here.

If you would like to review or make a comment about other sport marketing resources, click here.

SPORT MARKETING NEWS RESOURCES

The latest sport marketing news stories can be found here: 1 2 3 and 4.

If you would like to recommend a sport marketing news story, click here.

If you would like to review or make a comment about a sport marketing news story click here.

LATEST RESEARCH NEWS

Details of research initiatives, special projects, funding sources and research reports will appear here.

STUDENT SPORT SPONSORSHIP COMPETITION ANNOUNCED

The business of sport has developed into a significant economic sector in Germany and in Europe in recent years. In the process, sport sponsorship has become a vital instrument of communication for many companies.

However, in comparison to the world of classical advertising, sport sponsorship still demonstrates significant shortcomings with regard to aspects such as professionalism and transparency. As one of the market leaders in the sports communications research sector, SPORT+MARKT AG would like to assist in addressing these shortcomings with the aid of science.

For this purpose, the European Sport Sponsorship Award (ESSA) has been created.

The basic concept of ESSA is the promotion of young academics in the area of sports sponsorship in cooperation with renowned European institutes of further education and their professors.

Further information is available from either Simon Chadwick (Sport Marketing SIG leader) or from Marco Tillack at Sport+Markt AG


THE INTERNATIONAL JOURNAL OF SPORT MANAGEMENT AND MARKETING

The International Journal of Sport Management and Marketing is planning a special issue on Managing Sport Businesses in a Complex Environment. See its Call for Papers website for details.



If you would like to recommend a piece of sport marketing research news, click here.

If you would like to review or make a comment about a piece of sport marketing research news, click here.

LATEST TEACHING NEWS

Details of research initiatives, special projects, funding sources and research reports will appear here shortly.

If you would like to recommend information relating to sport marketing teaching, click here.

If you would like to review or make a comment about information relating to sport marketing teaching, click here.

REGISTER OF MEMBERS & MEMBERS' INTERESTS

To enable networking between SIG members, to allow interested parties to identify expertise, and to create awareness of the breadth and diversity of sport marketing research that is currently taking place, this section of the Blog is devoted to creating a register of interests.

Please be aware: if you send information to us for presentation in this section of the Blog, it will be available in the public domain. You should therefore carefully consider the information you wish to appear before sending us details.

If you would like to register your research, teaching or sporting interests, please send your name, area of marketing interest, area of sporting interest and e-mail address by clicking here.

REGISTER OF MEMBERS AND THEIR INTERESTS
Name
Areas of marketing interest
Areas of sporting interest
Contact details (i.e. email address)

Dr John Beech (Book Reviews)
Website marketing
Football
j.beech@coventry.ac.uk

André Buehler
(Professional football) Sponsorship, relationship/network marketing, strategic marketing
Football, team handball
andre@football-and-business.com

Dr Simon Chadwick (Chair)
Sponsorship, television advertising, strategic marketing, relationship marketing, internet and e-marketing marketing
Football, motor sports, pro-cycling
s.chadwick@bbk.ac.uk

Maria Hopwood
Marketing public relations, relationship marketing, marketing communications
Cricket, rugby (both codes)
M.Hopwood@tees.ac.uk

Joanne Parrett
Sponsorship and promotion
Football
joanneparrett@aol.com

DISCUSSION FORUM

INTRODUCTION


If you would like to discuss any aspect of sport marketing, make announcements or address questions to the sport marketing community, click here.


SPORT MARKETING COURSES AND MODULES

SPORT MARKETING RELATED JOURNALS

PLACEMENTS & EMPLOYMENT

If you are seeking a placement position for students OR if you wish to advertise a vacancy which may be suitable to either a recent graduate or to students seeking a part-time position, please click here to contact us.

We will post details of the placement or vacancy here.

Academic insitutions seeking to recruit teaching or research staff are also invited to post details of vacancies. Please click here to contact us.